Why Youtube is One of the Most Powerful and Influential Sites on the Web

Google bought YouTube for a staggering $1.26 billion for its immense influence, as indicated by its heavy traffic and its impressive metrics of growth. Since this merge, YouTube has grown even more and shows no signs of slowing. With 100 million videos being watched per day and traffic increasing up to 75% in just the past month (Uncovering The Power Of Youtube ), the world of video upload is undeniably centered on YouTube. What is it, then, about this user-generated video-upload portal that makes it so special? How do marketing and advertising sectors of a corporation harness this power and influence to increase exposure and reach a mass market?

            First, let’s analyze its general presence and location relevant to the entire web landscape to understand how and where marketing and “business” fit in. YouTube has repetitively illustrated its uncanny ability to make the average Joe into a viral superstar. Take Greyson Chance, a used-to-be-unknown thirteen year old, now a nationally recognized, record-label signed superstar in a matter of weeks after posting a YouTube video of a middle school talent show in which he participated. As amazing as this is, the transformation of an average person into a virtual superstar is not an isolated situation.  An exorbitantly wide array of people with as high of a variety of talents, have been made famous with the only common denominator being YouTube.

Read more