The Power of the Beauty Blog
Beauty Blogger Michelle Phan for Lancome
The beauty blog world is becoming an increasingly powerful force in the beauty industry, particularly for its ease in reaching a global audience instantaneously. The days of traditional beauty ad placements in magazines are quickly becoming irrelevant. Perhaps the most influential purpose of the beauty blogger is the relationships they form with their audience and the trust the audience has in the blogger for his or her advice. The conscious consumer is becoming more and more knowledgable, and they don’t necessarily trust the big corporations and magazines in their recommendations for beauty and cosmetic advice. Most young consumers now understand that these traditional methods are driven purely by money and not the best interest of the reader. The beauty bloggers are revolutionary to the industry, as they are regular girls and boys who create loyal bonds with their audience. They will tell their viewers which products are great, and not afraid to tell them which products are terrible. They give honest, truthful advice as if they were your best friend. More and more beauty junkies are turning to the advice of these beauty bloggers, many of whom spend their days testing tons of products and researching the latest beauty news and technology to spread to their viewers. With the increase of the beauty blog power, many large cosmetic corporations are attempting to tap into the top bloggers, some of which who have millions of loyal viewers, to keep them on good terms with their company and help promote their products. Some of the really successful bloggers have even landed main beauty campaigns for massive beauty companies such as Lancome and CoverGirl due to their enormous popularity to the beauty consumer world. The beauty bloggers’ incredible success has created an entire new marketing strategy for the modern cosmetic and beauty companies.
Written by: Melissa Miller
